How do you communicate with your ideal client?


When I started on the road to being an entrepreneur, I knew I needed motivation and inspiration. I turned to podcasts…

I listened to Jenna Kutcher, Esther Inman, and Gary Vee… and the same thing happened with all of them.

I felt like I knew them, like they were talking directly to me.

My heart was full, because every time Jenna said, “You got this,” I felt a little more able. Every time Gary talked about finding strength within myself, I believed him.

We have all heard the saying, “Don’t scream to the masses, whisper to your ideal customer”


That is exactly what podcasting does…


Think about your ideal client… when they are listening to your podcast. Are they doing the dishes? Are they driving to work? Are they walking to their favorite coffee shop?

Whatever they are doing, they are hearing your voice.

There is something so personal about being able to hear the way you laugh, your inflection, or how you sound when you’re passionate.


It’s like you are whispering directly to them at that perfect moment.





I'm Heather Rose

I am a mother of two and a wife to an amazing man. My life got turned upside-down when my daughter was diagnosed autistic, and I am on my way to figuring this all out.

My plan was to be a stay-at-home, homeschooling mama. That had been my plan for as long as I can remember, and I was on the path to making that happen. In the last year or two I started to realize that I would not be able to be my daughter’s teacher, she needed more from her education than I could give her. So I changed courses.

I wanted to find a side hustle to make sure we could still pay the bills while the kids were at private school, but I found something even more enticing. I became an entrepreneur… almost by accident. I learned that people could be Virtual Assistants, work from home, and own their own businesses. I took a course, I found some clients, and I have been evolving ever since.

When I was on this journey, I started listening to podcasts. And not just fictional or entertaining podcasts (although those are amazing), I’m talking about business-related or uplifting or even female-related podcasts. I began to learn that I am not on my own. I found so many people who felt like they didn’t have it all figured out, but they keep going anyway.

I found something so powerful in listening to someone’s story being told in their own voice that I knew I had to be a part of it. Now I have started Heather Rose Podcast Productions where I produce my own podcast as well as make sure other people’s stories are told.